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Is Your Marketing Confusing Customers?

  • Writer: Melissa Hicks
    Melissa Hicks
  • Jun 19, 2020
  • 1 min read

Updated: Sep 17, 2021

Whether your organization is a global powerhouse, a fledgling startup or a nonprofit, one of the most fundamental rules to marketing success is to have a consistent look across all marketing and communications. Unfortunately, this rule is easily and often broken. What’s the harm in changing up your color palette on the fly or introducing random elements into your messaging? You’re likely to erode any brand recognition that you’ve built up over time, you may even confuse your target audience.


Dating back to 1876, Gustav Fletcher was the first to, research what psychology calls the “mere exposure effect.” Basically, familiarity breeds likeability. So be consistent and reap the rewards!



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Mosaic Marketing was founded by Melissa Hicks in 2002, and she continues to drive results today. If your organization strives to advance its supplier diversity, let's collaborate!

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