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    tradeshow

    TRADE SHOW EXHIBITS

    Whether a non-profit wants to create a new fundraiser, infuse new life into an existing event or attract more sponsors, Mosaic Marketing can help. Some organizations require a turnkey solution, from developing the event concept to overseeing all of the marketing and event details. Others require assistance in a specific area, such as branding, event management or sponsorships. Whatever your need, our experienced team is poised to help you achieve your fundraising goals.

    Attracting Booth Traffic

    PROJECT DATE: 2015-Present | CLIENT: Engineered Rigging

    CLIENT OBJECTIVE

    After launching the company in May 2015, ER’s executives wanted to leverage industrial trade shows to introduce their products to the industry. They decided to make their trade show debut at Breakbulk Americas in Houston, followed by PowerGen in Las Vegas. With more than 1,000 exhibitors at each show, ER needed a strategy to drive booth traffic.

    STRATEGY

    Mosaic Marketing designed the exhibit graphics, but we knew that a good-looking booth wasn’t enough. With more than 1,000 exhibitors at each show, we needed to do something unique to grab attendee’s attention. Breakbulk was held in late September, so we developed an Oktoberfest theme in the booth featuring German beer maids, cold beer and hot Bavarian pretzels. We promoted the event to attendees in advance, and had the beer maidens stroll the show floor handing out coasters inviting attendees to take advantage of the free beer.

    RESULTS

    ER’s executives were thrilled when their fledgling company attracted a long line of attendees. It worked so well, we replicated the strategy at PowerGen, replacing the beer maids with Santa’s elves.

    SERVICE OFFERING

    Branding
    Email Marketing Campaign
    Exhibit Booth Design; Marketing Strategy
    PowerPoint Presentations
    Promotional Materials
    Development of Sales Collateral
    Social Media
    Vendor Management

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