TRADE SHOW EXHIBITS
Whether a non-profit wants to create a new fundraiser, infuse new life into an existing event or attract more sponsors, Mosaic Marketing can help. Some organizations require a turnkey solution, from developing the event concept to overseeing all of the marketing and event details. Others require assistance in a specific area, such as branding, event management or sponsorships. Whatever your need, our experienced team is poised to help you achieve your fundraising goals.
Attracting Booth Traffic
PROJECT DATE: 2015-Present | CLIENT: Engineered Rigging
After launching the company in May 2015, ER’s executives wanted to leverage industrial trade shows to introduce their products to the industry. They decided to make their trade show debut at Breakbulk Americas in Houston, followed by PowerGen in Las Vegas. With more than 1,000 exhibitors at each show, ER needed a strategy to drive booth traffic.
Mosaic Marketing designed the exhibit graphics, but we knew that a good-looking booth wasn’t enough. With more than 1,000 exhibitors at each show, we needed to do something unique to grab attendee’s attention. Breakbulk was held in late September, so we developed an Oktoberfest theme in the booth featuring German beer maids, cold beer and hot Bavarian pretzels. We promoted the event to attendees in advance, and had the beer maidens stroll the show floor handing out coasters inviting attendees to take advantage of the free beer.
ER’s executives were thrilled when their fledgling company attracted a long line of attendees. It worked so well, we replicated the strategy at PowerGen, replacing the beer maids with Santa’s elves.
Email Marketing Campaign
Exhibit Booth Design; Marketing Strategy
Development of Sales Collateral