Below the Radar

PROJECT DATE: 2003-Present   |   CLIENT: Cable and Telecommunications Human Resources Association


HR professionals tend to keep a low profile. Consequently, no one was really talking about the tremendous value to the industry being provided by the Cable and Telecommunications Human Resources Association (CTHRA), including its Annual Compensation Surveys. CTHRA sought greater industry visibility for its initiatives and events.


Mosaic Marketing developed and implemented an ongoing PR and communiations campaign to elevate industry awareness of CTHRA and position the nonprofit as the industry’s premier source for industry-specific HR benchmarks, learning and networking. The scope of our efforts include media relations, story pitches, writing and distributing press releases, publishing a bi-monthly newsletter, writing op-ed articles, managing the org’s social media presence and photographing their events. Today, CTHRA’s initiatives are regularly featured in the leading trade publications which raised awareness of the organization and resulted in increased membership and event attendance.


  • Membership skyrocketed from 225 to 3,500 individuals.
  • HR Symposium attendance quadrupled.
  • In 2016, CTHRA’s PR efforts yielded 3.8 million impressions across industry trade publications.


Branding & Identity
Content Development
Digital Media
Graphic Design
Photography & Video
Public Relations


Mosaic Marketing provides a wide range of communications and public relations services. Whether you’re launching a new product, promoting an event, or celebrating a milestone, we will craft compelling copy to deliver your message. Check out a sampling of our writing samples below.


With a seasoned technical writer on our team, Mosaic Marketing is adept at writing about highly complex topics.



From story pitches to ghost writing, Mosaic Marketing will expertly manage your organization’s media relations to increase visibility through editorial coverage.

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