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Below the Radar

PROJECT DATE: 2003-Present   |   CLIENT: Cable and Telecommunications Human Resources Association

CLIENT OBJECTIVE

HR professionals tend to keep a low profile. Consequently, no one was really talking about the tremendous value to the industry being provided by the Cable and Telecommunications Human Resources Association (CTHRA), including its Annual Compensation Surveys. CTHRA sought greater industry visibility for its initiatives and events.

STRATEGY

Mosaic Marketing developed and implemented an ongoing PR and communiations campaign to elevate industry awareness of CTHRA and position the nonprofit as the industry’s premier source for industry-specific HR benchmarks, learning and networking. The scope of our efforts include media relations, story pitches, writing and distributing press releases, publishing a bi-monthly newsletter, writing op-ed articles, managing the org’s social media presence and photographing their events. Today, CTHRA’s initiatives are regularly featured in the leading trade publications which raised awareness of the organization and resulted in increased membership and event attendance.

RESULTS

  • Membership skyrocketed from 225 to 3,500 individuals.
  • HR Symposium attendance quadrupled.
  • In 2016, CTHRA’s PR efforts yielded 3.8 million impressions across industry trade publications.

SERVICES PROVIDED

Branding & Identity
Content Development
Digital Media
Graphic Design
Photography & Video
Public Relations

PR & WRITING PORTFOLIO

Mosaic Marketing provides a wide range of communications and public relations services. Whether you’re launching a new product, promoting an event, or celebrating a milestone, we will craft compelling copy to deliver your message. Check out a sampling of our writing samples below.

CASE STUDIES

With a seasoned technical writer on our team, Mosaic Marketing is adept at writing about highly complex topics.

       

ARTICLES

From story pitches to ghost writing, Mosaic Marketing will expertly manage your organization’s media relations to increase visibility through editorial coverage.

American Cranes & Transport

Business In Focus

Nuclear Plant Journal Mitigating Outage Challenges

Cablefax

North Shore Now

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