ABOUT THE PROJECT
After 10 consecutive years, attendance at ACA’s hallmark event had stagnated at less than 100 participants. Changing the location wasn’t an option, since the primary purpose is to lobby on Capitol Hill. The trade association needed to attract more attendees.
Mosaic Marketing recommended creating a new tagline and theme for each year. Since 2004, we have developed the branding and managed all aspects of the attendee and sponsorship marketing from advertisements and direct response campaigns to media kits, promotional items and more. We also develop the event’s on-site materials including the attendee program, column wraps, directional signage and PowerPoint presentations.
Branding & Identity
Copy Writing-promotional and editorial
Website Content Development & Design
The first year, attendance doubled. Today, attendance is 350% more than it was when we started. Plus, we snagged a coveted Faxie Award along the way!